Phishing is one of the most common security related issue in the web right now. For those who doesn’t have an idea about phishing, this is a scam where tech savvy individuals uses spam, email messages and malicious website to trick people into divulging bank and credit card accounts.

Due to this online con games Zion bank launched a security initiative that provides strong authentication to online banking users. This security feature is called SecurEntry powered by RSA with the primary objective of increasing customer loyalty and reduces fraud losses. Aside from this new security initiative awareness of the user and bankers of such scam are of equal importance in insuring the security of one’s accounts.